Lifting makes our lives better by making us stronger. What we put into each lift, we get back in strength, confidence and a sense of accomplishment. Our belief in the barbell is what drives our mission to engage lifters of all levels, from all athletic backgrounds, and all walks of life. Through creativity and design, we are sharing our passion for the barbell with the world. No matter what kind of lifter you are, we invite you to lift with us, believe with us and most importantly, GET STUCKING FRONG! with us.