Whether you're into Powerlifting, CrossFit, Olympic Weightlifting, Strongman, or Bodybuilding, we all have one thing in common: WE ARE ALL LIFTERS.

This is common ground we think should be built on and celebrated.

WE ARE ALL LIFTERS is also the lens through which we see the world.

We believe that every human is a lifter even if they've never picked up a barbell in their life - almost everything we do as humans involves a "lift" (sitting down, getting up, carrying things, putting things away...etc.)

The beautiful thing about lifting is that it makes everything we do in our day to day lives feel so much easier...and with 1 or 2 or 6 or 7 plates on either end of the barbell, everything we do in our day to day lives is so much easier.

It’s this practical point of view that hooked us in the first place...and why we now believe that the stronger we are in life, the better we are in life. 

As the Coalition Of All Lifters, it is our mission to spread the good word about lifting and inspire as many people as possible to get STUCKING FRONG!